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Keywords: Bayes theorem
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Journal Articles
An illustration of Bayes' theorem and its use as a decision‐making aid for competitive intelligence and marketing analysts
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2008) 42 (7-8): 804–813.
Published: 25 July 2008
...Jonathan L. Calof; Sheila Wright; Rainer Michaeli; Lothar Simon Purpose This paper is intended to enable competitive intelligence practitioners using an important method for everyday work when confronted with conditional uncertainties: the Bayes' theorem. Design/methodology/approach The paper...
