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Keywords: Beauty
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (7-8): 885–899.
Published: 20 July 2012
... of aesthetic expression as involving artistry, intention and imagination to reveal the role beauty plays alongside usefulness in defining and refining brand image and meaning. Design/methodology/approach Dewey's dialectical method of holistically combining tensions such as beauty and usefulness is applied...
