... but also other marketing and business research that are characterized by context specificity. Consumer behaviour Personality Media Behavioural intentions Social media Psychological dispositions The linear model of communication, which has traditionally been used to describe advertising...

.... Customer loyalty Need for cognition Personality differences Behavioural intentions Customer satisfaction Financial services Scandinavia We previously defined value as a perceptual judgment of the overall value received from a given object. The elaboration likelihood model (Petty and Cacioppo...