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Keywords: Behavioural pricing
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (7-8): 1396–1413.
Published: 11 July 2017
... Licensed re-use rights only Behavioural pricing Shopping intention Store price image Unit pricing When assessing price information provided by a retailer, customers are confronted not only with the package price of a product but also with its unit price. The unit price indicates what...
