... countries (Belgium, Finland). Study 2 further elaborates on these findings using a retrospective survey of actual customer experiences in Belgium. Findings – Driven by perceptions of speech accommodation, the results consistently show that consumers are more likely to tip if served in their native...

... collection method, and the lack of additional contextual measures, which may influence the managers' responses. Practical implications The finding that the same structural relationships hold across the US and Belgium samples provides insights for both groups of managers engaged in negotiations...

.... In recent years, the insurance sector in Belgium as well as in Spain shows high growth rates, especially in life insurance. This opportunity for growth is attracting foreign groups and as such constitutes a major challenge to domestic insurers. In this background, the degree of orientation towards...

... in business practice. Belgium Business policy Clothing industry Market segmentation The segmentation framework applies in a retailing context as well. Current retailing textbooks discuss the segmentation approach in a similar fashion as the general marketing textbooks(Cook and Walters, 1991...

...M. Goormans Looks at the introduction and marketing of generic products in Belgium. Examines the costs and benefits of their introduction and indicates that their introduction must be made at a time when the market is ready for them. States that introduction for these is best when consumers have...

...P. Vanden Abeele; P. Luysterman Looks at the opinions and attitudes of advertisers and agencies with regard to pre‐testing and pre‐test methods in a small market like Belgium. Evaluates the criteria of the study into four components: motivation and/or behaviour; attitude and attitude change; visual...