... extends the view of explanations in the XAI literature by examining the effects of another type of product information, product benefits and by including perceived product performance as a downstream variable. Design/methodology/approach A between-subjects experiment (n = 480) was used...

...-García victor.temprano@uva.es 16 08 2023 26 05 2024 10 02 2025 14 07 2025 25 07 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Benefits Relationship marketing Privacy Inferred availability of sensitive...

...Cele C. Otnes; Julie A. Ruth; Elizabeth Marie Crosby Purpose – The purpose of this research is to explore the product-agency benefits that emerge as consumers interact with products, and how these benefits shape consumer experiences and marketing-related outcomes. Design/methodology/approach...

... organizational conflict and suboptimization when separated from the sales or marketing functions. © MCB UP Limited 1979 Terms and conditions Marketing Credit control Salesforce Benefits | 309 Terms of Sale: Theory and Practice by R. A. Hill Over the pastfifteenyears aggregate investment...

...Douglass K. Howes; Johan Ardt Investigates the measurement methods of consumer satisfaction which has not been a topic for agreement. Discusses the development and exploratory use of a benefit profiling scheme, designed to recognize the complexity of satisfaction. Suggests...