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Keywords: Bibliographic coupling
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (1): 149–184.
Published: 15 November 2022
... to provide valuable guidelines for future scholars, policymakers and practitioners. Yukti Sharma can be contacted at: yukti@gim.ac.in © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Bibliometrics Healthy Bibliographic coupling F&B marketing...
