... a quantitative bibliometric analysis with a chronological-thematic review and a qualitative content analysis to develop a more comprehensive understanding of this novel area and suggest future research courses. Findings The bibliometric analysis reveals the key performance indicators as well as the social...

... 2020 08 01 2021 14 07 2021 08 11 2021 22 12 2021 Bibliometric studies are the “quantitative analysis of the bibliographic features of a body of literature” (Hawkins, 1977 , p.1). A bibliometric analysis enables researchers to subject relationships between citing and cited...

... technologies, segmentation techniques and the rise of databases, among others. Scopus Web of Science Bibliometric analysis Point-of-sale marketing Co-word analysis As the marketing discipline is continuously evolving (Kumar, 2015), the literature uses a growing number of terms to refer...

... articles and authors on the research field. Corporate branding Corporate identity Corporate image Corporate reputation Bibliometric analysis Brands Business history Researchers have published papers on the importance and value of corporate branding for a considerable time (Balmer and Gray...