... a quantitative bibliometric analysis with a chronological-thematic review and a qualitative content analysis to develop a more comprehensive understanding of this novel area and suggest future research courses. Findings The bibliometric analysis reveals the key performance indicators as well as the social...

... 11 2021 22 12 2021 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Sensory marketing Bibliometric analysis Experience Perception Consumer behavior Bibliometric studies are the “quantitative analysis of the bibliographic...

... Licensed re-use rights only Scopus Web of Science Bibliometric analysis Point-of-sale marketing Co-word analysis As the marketing discipline is continuously evolving (Kumar, 2015), the literature uses a growing number of terms to refer to the various commercialization activities...

... articles and authors on the research field. Corporate branding Corporate identity Corporate image Corporate reputation Bibliometric analysis Brands Business history Researchers have published papers on the importance and value of corporate branding for a considerable time (Balmer and Gray...