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Keywords: Bibliometrics
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (1): 149–184.
Published: 15 November 2022
... and almost non-navigable. Accordingly, this study aims to synthesise and trace two decades of research focused on healthy and unhealthy F&B marketing. Design/methodology/approach This study conducts a bibliometric analysis of papers published between 2000 and 2020. The data was retrieved from Web...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (1-2): 439–468.
Published: 31 January 2018
...Francisco J. Martínez-López; José M. Merigó; Leslier Valenzuela-Fernández; Carolina Nicolás Purpose The European Journal of Marketing was created in 1967. In 2017, the journal celebrates its 50th anniversary. Therefore, the purpose of this study is to present a bibliometric overview...
