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Keywords: Big data analytics
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025)
Published: 10 April 2025
... and sentiments Extreme contexts Big data analytics Technology adoption The advent of drone technology has transformed traditional delivery systems, offering unprecedented potential for reaching inaccessible areas (Ayamga et al., 2021 ; Goodchild and Toy, 2018 ; Kumar, 2021 ; Kumar...
