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Keywords: Binge drinking
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (11): 3078–3106.
Published: 04 August 2022
...Gonzalo Luna-Cortes; José Alejandro Aristizabal Cuellar Purpose The purpose of this paper is to examine the relationship of masculine eating/drinking beliefs on male consumers’ concern with unhealthy eating/drinking habits and, in turn, with binge drinking. Additionally, this research tests...
