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Keywords: Blame attribution
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (11-12): 1799–1816.
Published: 14 November 2017
... the questionnaire, including the experience description, the measure of blame attribution, regret, sadness and anger, NWOM and gender. After removing two responses because of incomplete answers, we used 157 responses (70 in O-regret condition and 87 in S-regret condition) for data analysis. We adapted...
