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Keywords: Boolean algebra
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2005) 39 (9-10): 1166–1183.
Published: 01 September 2005
.../methodology/approach Employs Boolean algebra to study performance of 69 companies in three industries over a ten‐year period. Responsiveness to key stakeholders and performance are measured using publicly available data provided by these organizations (Compustat by Standard & Poor's). Findings...
