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Keywords: Bosnia and Herzegovina
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Journal Articles
The role of ethnic affiliation in consumer ethnocentrism
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2008) 42 (3-4): 327–343.
Published: 04 April 2008
... ethnocentrism antecedents and outcomes in a multi‐ethnic transitional economy. Design/methodology/approach Empirical data were collected via personal interviews from 580 urban consumers in Bosnia and Herzegovina, which was, in the aftermath of violent ethnic conflicts in the Balkans, divided into two major...
