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Keywords: Boundary spanners
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Journal Articles
Boundary resource interactions in solution networks
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (2): 532–561.
Published: 17 January 2022
...Ruiqi Wei; Roisin Vize; Susi Geiger Purpose This study aims to explore the interactions between two different and potentially complementary boundary resources in coordinating solution networks in a digital platform context: boundary spanners (those individuals who span interorganizational...
Journal Articles
Unintended effects of marketing messages on salespeople’s cynicism
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (5-6): 1047–1072.
Published: 09 May 2016
... attitudes and behaviors. Hyo-Jin Jean Jeon can be contacted at: hjeon@unr.edu 11 07 2014 22 04 2015 20 11 2015 15 01 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Boundary spanners Attitude...
