Keywords: Boundary spanners
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Journal Articles
European Journal of Marketing (2022) 56 (2): 532–561.
Published: 17 January 2022
...Ruiqi Wei; Roisin Vize; Susi Geiger Purpose This study aims to explore the interactions between two different and potentially complementary boundary resources in coordinating solution networks in a digital platform context: boundary spanners (those individuals who span interorganizational...
Journal Articles
European Journal of Marketing (2016) 50 (5-6): 1047–1072.
Published: 09 May 2016
... the integrity and intention of their organization contributing to a cynical disposition toward their employer. Thus, we predict that: Boundary spanners Attitude Salespeople Cynicism Marketing messages Influence is as good as gold in business. Not only do we want it, we need it. But influence has...

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