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Keywords: Boundary spanning
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Journal Articles
European Journal of Marketing (2014) 48 (11-12): 2127–2152.
Published: 04 November 2014
... the management and marketing practices of the local shopping centre management. Design/methodology/approach – A conceptual model is developed based on the network and boundary-spanning theories. The model is tested using a Web-based survey of 217 managers, representing stores located in shopping malls...

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