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Keywords: Box office performance
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (3): 594–614.
Published: 21 February 2020
... has an impact on a movie’s box office. This research uses computerized text analysis in examining the influence of linguistic cues of a synopsis on the movie’s financial performance. This paper aims to show that language choice in a synopsis is a significant factor in predicting box office performance...
