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Keywords: Brand alignment
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (1): 190–211.
Published: 29 November 2019
... Conservative Party. Practical implications The brand alignment framework can help practitioners illuminate components of the political brand and how it is interpreted by the electorate. The increasing polarisation in politics has made this a vital area for study, as we see need to understand if, how or why...
