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Keywords: Brand assemblage
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Journal Articles
Heterotopian selfies: how social media destabilizes brand assemblages
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (9-10): 1789–1813.
Published: 12 September 2016
... through “heterotopian selfie practices”. Accentuated by the rise of attention economy and “consumer microcelebrity”, the authors argue that these proliferating selfie images can destabilize spatial, temporal, symbolic and material properties of brand assemblages. Practical implications...
