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Keywords: Brand citizenship behaviours
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (5): 626–662.
Published: 25 May 2012
... behaviors. © Emerald Group Publishing Limited 2012 Brand‐centred human resource management Brand psychological ownership Brand citizenship behaviours Customer satisfaction Brands Corporate branding As argued by scholars (Aseleage and Eisenberger, 2003 ; Allen et al...
