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Keywords: Brand consciousness
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2015) 49 (11-12): 1710–1727.
Published: 09 November 2015
... = 148) examined effects of brand consciousness and exposure in a 3 (degree of change: original vs small vs substantial change) × 2 (exposure: 1 vs 3 exposures) between-subjects design with brand consciousness as a continuous moderator to extend the paradigm to a more naturalistic marketing communication...
