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Keywords: Brand evangelism
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (4): 733–757.
Published: 25 February 2019
... explanatory power to predict theoretically related outcome variables, including transcendent consumer experience, defense of brand, incorporation brand in extended-self, brand ritualism and brand evangelism. Research limitations/implications This study is based on cross-sectional survey data obtained from...
