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Keywords: Brand stratification
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Journal Articles
Ch‐Ch‐changes: the geology of artist brand evolutions
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (12): 3617–3651.
Published: 02 November 2022
... Bowie Artist brands Brand stratification Process data Ch-ch-changes Axis of territorialization – represents the assemblage’s state of territorialization, with one side representing stability through territorialization/reterritorialization, while the other...
