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Keywords: Branded mobile app
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Journal Articles
Young consumer-brand relationship building potential using digital marketing
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (11): 1993–2017.
Published: 14 November 2016
... rights only Brand placements Branded mobile app Child–brand relationships Digital brand placements Under-the-radar advertising Young consumers The Advertising Education Forum (2012, p. 66) concluded in its extensive literature review of digital marketing and advertising to children...
