... Shopping Heuristics Brand hierarchy Brandscape Store brand proneness The development of store brands to become a strategic totem for a retailer’s identity and quality reputation provides growing evidence of the continuing role of retailers in shaping consumers’ experience of the shopping...

...Daragh O'Reilly; Finola Kerrigan Purpose This paper aims to contribute to the development of a film brand theory and in doing so, illustrate the utility of a socio‐cultural approach to branding. The purpose is to develop the conceptual framework within which the film brandscape may be considered...