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Keywords: Brazil
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1988) 22 (1): 5–16.
Published: 01 January 1988
... 1988 Brazil Chemical Industry Image Technology Perceptions of Brazilian and Foreign Technology Carl H. Christensen and Angela da Rocha COPPEAD, Federal University of Rio de Janeiro The problems of diffusion and adoption of technology have been approached by various authors from diverse...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1972) 6 (2): 130–135.
Published: 01 February 1972
...C. Galea Enriquez Compares marketing approaches in 12 countries for wheat, coffee, cocoa, citrus and bananas, in some major product countries. Looks at Australia for wheat marketing along with Canada and the USA; coffee marketing is covered by Kenya, Uganda and Brazil; cocoa marketing is covered...
