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Keywords: Bridging capital
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Journal Articles
Samantha N.N. Cross, Cristina Galalae, Tana Cristina Licsandru, Verónica Martín Ruiz, Charles Chi Cui, Carlo Mari, Lizette Vorster, Irem Yoruk, Emma Johnson, Shauna Kearney
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (6): 1458–1468.
Published: 26 March 2025
... to impact gap identification. The approach involves bridging capital and brokerage of knowledge in the development of collaborative platforms and academic–stakeholder interactions, generating impact outcomes that are not without challenges. Practical implications The roadmap can be used to facilitate...
