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Keywords: Brier score
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Journal Articles
Comparing the measures of consumer knowledge calibration
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (5): 979–998.
Published: 10 March 2020
.... Design/methodology/approach The paper reports on three studies. The first study uses eight survey data sets. The second and third studies use experiments. Findings The study found that the Brier score component measure is most responsive to feedback and is the most suitable measure of knowledge...
