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Keywords: Budgetary control
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Journal Articles
High quality and low cost: the lean service centre
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2009) 43 (11-12): 1477–1497.
Published: 13 November 2009
... processes and activities directed at creating and satisfying customers through continuous need assessment” (Deshpandé and Farley, 1996 , p. 14). © Emerald Group Publishing Limited 2009 Lean production Call centres Quality Budgetary control Financial services United Kingdom...
