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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (5-6): 869–884.
Published: 08 May 2017
...Mauricio Mittelman; Eduardo B. Andrade Purpose The purpose of this paper is to examine the effect of a variety bundle's product display order on consumer preferences. When forming a variety bundle, manufacturers, retailers and advertisers need to decide on the order in which their products...
