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Keywords: Burnout
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2001) 35 (5-6): 587–611.
Published: 01 June 2001
...George S. Low; David W. Cravens; Ken Grant; William C. Moncrief Investigates the antecedents and outcomes of salesperson burnout. Prior research on burnout in personal selling is extended by including a more complete set of predictors of burnout, and by testing the conceptual model of burnout using...
