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Keywords: Business‐Government Relations
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1988) 22 (10): 7–18.
Published: 01 October 1988
... that such missions are a potentially useful export marketing tool, however, their use seems contingent upon management style. Implications for export marketing management and public policy are discussed. © MCB UP Limited 1988 Business‐Government Relations Canada Export Marketing Foreign Trade...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1987) 21 (4): 44–59.
Published: 01 April 1987
... Business‐Government Relations Public Advertising Publicity Marketing 44 The Buy British. Campaign of 1931 by Stephen Constantine University of Lancaster Introduction On 23 November 1931 the Cornish Riviera Express, headed by a GWR steam locomotive, pulled out of Paddington Station, the engine...
