... are in fact trying to internationalise their efforts, and doing it with more and more success and in many different ways. Kwok et al., (1994), in a study on the efforts to provide an internationalised business education, cited four previous studies: Terpstra (1969), Daniels and Radebaugh (1974...

... ultimately be based on what the market wants and needs, rather than on what business education academe believe is best for it. The wide range of essays illustrate a restless dissatisfaction with much marketing education philosophy of the last 20 years. This dissatisfaction is shown to have contributed...