Keywords: Business education
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Journal Articles
European Journal of Marketing (1999) 33 (7-8): 760–772.
Published: 01 August 1999
... settings. These forms covered four areas: the style of teaching; the usefulness (appropriateness) of the textbooks; what was positive about the course; and, what was negative about the course. Business education Curriculum development Internationalization strategy Iran Sweden In this era...
Journal Articles
European Journal of Marketing (1991) 25 (4): 9–26.
Published: 01 April 1991
... ultimately be based on what the market wants and needs, rather than on what business education academe believe is best for it. The wide range of essays illustrate a restless dissatisfaction with much marketing education philosophy of the last 20 years. This dissatisfaction is shown to have contributed...

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