... of different factors, both at home and in the host country, on the selection of transfer pricing strategies (Al‐Eryani et al., 1990). Pricing International pricing Marketing strategy Business environment Portugal However, while the first three streams – micro‐economic research, consumer...

...Steven Ward; Aleksandra Lewandowska Purpose The purpose of this paper is to examine which particular marketing strategies will work best in which particular business environments. It also aims to test a series of propositions that the choice of marketing strategy needs to be carefully considered...

... representations of their relevant business environment. They are posited to work as “sense‐making” devices, and consequently shape managerial decisions, actions, and evaluations. However, while interest in this concept has been reported in a range of literature that is here identified and discussed, there has...