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Keywords: Business links
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Journal Articles
Informing a new business‐to‐business relationship:: Corporate identity and the emergence of a relationship identity
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (5): 684–711.
Published: 25 May 2012
... work with potential suppliers to co‐create a market offering that does not exist at the pre‐contract stage – before a relationship or exchange agreement exists. Corporate identity Supply networks Relationship identity Supply chain management Business links The importance of supplier...
