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Keywords: Business models
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (9): 2199–2243.
Published: 01 October 2025
... Voice AI technology Artificial intelligence Value creation Value appropriation Interaction orientation Business models Regulatory environment Anthropomorphism, Technology adoption Most studies identify PEOU (perceived ease of use) and PU (perceived usefulness) as significant drivers...
Includes: Supplementary data
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (12): 3545–3567.
Published: 19 October 2022
.... Valeria Noguti can be contacted at: valeria.noguti@uts.edu.au 17 09 2020 20 08 2021 18 04 2022 29 08 2022 18 09 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Social media Business models Pleasure Ease of use...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (10): 1368–1388.
Published: 14 September 2012
...Ian Combe; Risto Rajala; Mika Westerlund; Kristian Möller Purpose This paper seeks to explore how market orientation facilitates the strategic flexibility of business models grounded in open innovation. The authors suggest that the new paradigm of open innovation may impact a firm's adaptability...
