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Keywords: Business networks
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Journal Articles
Digital communication, value co-creation and customer engagement in business networks: a conceptual matrix and propositions
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Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (6): 1643–1663.
Published: 29 January 2021
... to the attention given to the study of customer engagement in consumer markets, few studies have examined its key role in business markets. This paper aims to examine the impact of digital communication on value co-creation and customer engagement in inter-organizational relationships in business networks...
