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Keywords: Business-to-business (B2B)
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Journal Articles
“Just be there”: Social media presence, interactivity, and responsiveness, and their impact on B2B relationships
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (6): 1281–1303.
Published: 14 February 2020
...Maria Karampela; Ewelina Lacka; Graeme McLean Purpose In business-to-business (B2B) settings, research on social media sites (SMS) has primarily examined the benefits and challenges relating to their use, as well as factors driving their adoption. Recently, attention has turned to the consequences...
