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Keywords: Buyer‐seller relations
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2007) 41 (11-12): 1392–1422.
Published: 20 November 2007
... and the quality of the relationship, and empirically verifies the causal relationship between them, in two different industries. Buyer‐seller relations Quality Perception Consumer behaviour The relationships established between two parties may take different forms, such as contracts, joint ventures...
