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Keywords: Buyer dependence
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (7): 1682–1710.
Published: 07 August 2025
... value, service quality and buyer dependence. Research limitations/implications Since cross-sectional data were used, the results only present a snapshot of the interrelationships among constructs. Practical implications This study offers managerial implications for industrial selling firms...
