... Retailing Buying behavior Promotions Shopping orientation Motivation and goals Marketers and retailers frequently use sales promotions to influence consumers’ purchasing and brand decisions (Ailawadi et al., 2009 ; Gedenk et al., 2010). Different types of promotions have...

... toward the action, which in turn may act as a predictor of intention. Therefore, H3 is offered: © Emerald Group Publishing Limited 2008 Buying behavior Advertising Sales management Quality control Buyers will sometimes hesitate to buy a product because they fear some form...