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Keywords: C-OAR-SE
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Journal Articles
Measurement in the social sciences: where C-OAR-SE delivers and where it does not
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (11): 1942–1952.
Published: 14 November 2016
...Thomas Salzberger; Marko Sarstedt; Adamantios Diamantopoulos Purpose This paper aims to critically comment Rossiter’s “How to use C-OAR-SE to design optimal standard measures” in the current issue of EJM and provides a broader perspective on Rossiter’s C-OAR-SE framework and measurement...
Journal Articles
The role of C-OAR-SE in marketing measurement
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (11): 1953–1958.
Published: 14 November 2016
...Lars Bergkvist Purpose This paper aims to offer a comment on Rossiter’s C-OAR-SE article and suggests future developments for the practical application of C-OAR-SE that would promote its usage and acceptance among marketing scholars. Design/methodology/approach This is a theoretical paper...
