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Keywords: CATA
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (3): 473–477.
Published: 27 February 2020
.... Marketing Text analysis Content analysis Artificial intelligence Consumer research Machine learning LIWC DICTION IBM Watson CATA Automated text analysis Early exchange perspectives on marketing (Bagozzi, 1975) focused primarily on the provision of goods and services by firms as sellers...
