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Keywords: CEO integrity
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Journal Articles
Exploring the dark side of integrity: impact of CEO integrity on firms’ innovativeness, risk-taking and proactiveness
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (7): 2052–2102.
Published: 29 June 2022
...Prachi Gala; Saim Kashmiri Purpose This study aims to examine the effect of chief executive officer (CEO) integrity on organizations’ strategic orientation. The authors propose that CEOs who have high degrees of integrity tend to negatively influence each of the three core dimensions...
