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Keywords: CI information
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Journal Articles
Competitive intelligence information and innovation in small Canadian firms
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2008) 42 (7-8): 786–803.
Published: 25 July 2008
...Jonathan L. Calof; Sheila Wright; Stoyan Tanev; Tony Bailetti Purpose The paper seeks to examine the relationship between the number of competitive intelligence (CI) information topics used by small Canadian firms and their innovation performance, measured by the number of newly launched products...
