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Keywords: CIT
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Journal Articles
Defective co-creation: Developing a typology of consumer dysfunction in professional services
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2015) 49 (1-2): 238–261.
Published: 09 February 2015
... to the service provider and obstructive to developing rapport. © Emerald Group Publishing Limited 2015 Professional services Co-creation Critical incident technique Consumer misbehaviour CIT Behaviour patterns Customer participation is a theoretically central concept in marketing...
