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Keywords: CSR activity
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (5-6): 943–963.
Published: 06 May 2014
.... In addition, the role of moral elevation as a mediating variable in such relationships is tested. Design/methodology/approach – After an exploratory study, the authors tested the role of moral elevation as a mediator that facilitates the effects of company CSR activities in social domains on two...
