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Keywords: Cable broadcasting
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1989) 23 (5): 22–30.
Published: 01 May 1989
..., is explored. Certainly, British and European marketers need to be increasingly conscious of STV′s potential for producing change and include this knowledge in their future marketing plans. © MCB UP Limited 1989 Advertising Europe Cable broadcasting Marketing International Marketing...
