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Keywords: Capital equipment
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Journal Articles
European Journal of Marketing (1977) 11 (4): 299–311.
Published: 01 April 1977
... the research method in detail and discusses this. Sums up that the research illustrates a method of studying the perceived characteristics technological innovation and shows a strong relationship between innovations and time taken. | 299 Innovation Profiles: A New Tool for Capital Equipment Manufacturers by G...

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