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Keywords: Car manufacturers
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2003) 37 (1-2): 219–242.
Published: 01 February 2003
... packages rather than on the basis of price. This knowledge enables car dealers to use their resources more effectively. © MCB UP Limited 2003 Consumer behaviour Decision making Car manufacturers Relationship marketing Conjoint analysis Recent research has emphasized the importance...
